Barbara Sher is a business owner, career counselor, and best-selling author of seven books, each of which provides a down-to-earth, nuts-and-bolts method for uncovering natural talent, pinpointing goals and turning dreams into reality. She has often been named the godmother of life coaching by the media and her many fans. Barbara has presented seminars and workshops throughout the world to universities, professional organizations, Fortune 100 corporations, and federal and state government agencies. She has been called a standup comic with a message and the best speaker we have ever seen, in evaluations. Joining forces with public television, she has also created five hour-long special programs that continue to air in cities around the U.S.

Her first book Wishcraft: How to Get What You Really Want, (1984), has become a classic, selling over one million copies. In addition to its popularity with readers, Wishcraft is used as the text for university classes all over the world and is a standard handbook for career counselors, coaches, social workers and teachers. Barbara's latest book, Refuse To Choose (2006) deals with people who have so many interests they're unable to choose only one (she has named them 'Scanners'). This subject has obviously struck a nerve. "In the last four months since the book and the TV show have been out in the public eye, I've received an astonishing number of impassioned letters," she said. "And all of them say Thank you!" As usual, her advice is not what you expect. She finds that Scanners aren't dilettantes or undisciplined, and they don't change interests because of A.D.D. or a fear of success. "They seem to be highly intelligent, multi-talented people who need to have more interests than the average person," she says..

Barbara has received many awards as well as an honorary PhD; she has appeared on local and national radio and television shows, including The Oprah Winfrey Show, CNN, the Today Show, 60 Minutes and Good Morning America, and has had feature articles in The New York Times, The Wall Street Journal and many other newspapers and magazines. She was a Life Coach columnist for Real Simple Magazine in 2003. Barbara periodically teaches seminars at the Smithsonian Institute, Harvard University and New York University.